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Repost: An Open Letter To Facebook

I’m reposting a note from a friend’s Facebook page here because I think it’s a fantastic and insightful critique of where social networks can go horribly wrong.  It’s something to seriously think about just when you start to get too comfortable in your insulated little world of quizzes, pokes, and flair.  Enjoy…and share!

Dear Facebook,

Why are you letting companies be “users” on Facebook in violation of your own Terms of Use? It’s annoying and it’s dangerous and it makes Facebook look more like MySpace! Companies and entities should be using Groups and Fan Pages as that is their designed purpose.

All your privacy settings with all their infinite settings are great, but how do I know that adding “XYZ Company” as a “friend” won’t expose my phone number, my address, even my email, etc.? It’s a lot of work to tweak the privacy settings. How do I even know the person behind the “friend?”

Your Terms of Use state clearly:
- “You understand that…the Service and the Site are available for your personal, non-commercial use only.
- “…you agree not to use the Service or the Site to…register for a User account on behalf of any group or entity”
- “…you agree not to use the Service or the Site to…upload, post, transmit, share or otherwise make available any unsolicited or unauthorized advertising, solicitations, promotional materials, ‘junk mail, ’spam,’ ‘chain letters,’ ‘pyramid schemes,’ or any other form of solicitation;”

As your Terms of Use state: “Facebook Pages are special profiles used solely for commercial, political, or charitable purposes.” So why not make them use Facebook Pages and don’t let them use User pages in violation of the Terms of Use?

I do NOT want my Facebook to look like my MySpace (check out this actual screenshot of my MySpace bulletins I just took!).

So please, clean out the trash. It’s a social network, not an opt-in-for-advertising.

Thank you and have a pleasant day.

-Thomas

Note to my friends: Don’t add non-friends to your list of friends. Don’t encourage them. Most importantly: don’t let them see your private information! And feel free to post this note to your profile to pass it on.

Many thanks, Thomas! 

Posted on July 1, 2008 in Advertising. Tagged with , , , .

4 Responses

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  1. Genius said

    Sweet, the Zero’s are playing!

  2. JAK said

    Dammit Genius! Can’t you see that this could be the end of social networking as we know it? First Myspace then Facebook then what?!? This is serious sh…

    Damn…did you say the Zeros? I need to check that out.

    Um…what was I saying again?

  3. DLC said

    My place of work tried to create a profile page (through pure misunderstanding) and facebook did in fact delete it. I think they just have to catch up with these people. And the process for a group creating a fan page is not as intuitive as it should be.

    In the meantime you’re right, no one should “befriend” a company. That’s what fans are for (with appropriate credit to Ms. Warwick).

  4. JAK said

    Having done a bit of work now on Facebook on the behalf of clients, I have to agree that the page setup process for companies isn’t the easiest process to get through. The whole thing feels like a bit of bolt-on to Facebook which, of course, it is.

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