Mad Men Kicked Off Twitter

The jig is up. Apparently the entire cast of Mad Men that recently appeared on Twitter, which included Don Draper, Peggy Olson and the rest of the Sterling Cooper crew posting in character while interacting with each other as well as the rest of the Twittersphere, were a bunch of rogues. Responding to a request from AMC under terms of the Digital Millennium Copyright Act, Twitter has been systematically hunting down and disabling these accounts.

While some speculated on the front end of this now two-week “campaign” whether or not this was an official part of the show’s promotional efforts, the why and who of the whole deal was quickly overshadowed by the delicious nature of the effort. The voices behind the characters remained faithfully in character (outside the occassional gaffe or historical anachronism) and they were a compelling addition to the Mad Men universe for me.

While it’s a shame, I’m chalking this up as probably one of the most creative uses of Twitter for brand promotion I’ve seen to date.  And needless to say, I’m severely disappointed that I’ll no longer be receiving tweets from Joan Holloway.

UPDATE: Read the online confession of @Paul_Kinsey here!
UPDATE 2: Bud Melman in the mailroom may be the sole survivor at this point. I’m digging his LinkedIn profile.
UPDATE 3: The Sterling Cooper gang seems to be coming back from Twitter banishment land. Sounds like a deal must have been struck…