“Layoffs.” “Adjustments.” “Firings.” Whatever. The last year or so has been a painful time to be in the advertising biz, especially when you see so many friends get caught up in the gears and get unceremoniously spit out on the curb. Having been on that side of things four years ago due to a client loss at the agency I was working for at the time, there’s no getting around the hurt. So many emotions come into play but the worst part is the hit your sense of self worth takes.

I think it’s a shame that something as cold and lifeless as a profit and loss statement can determine the fate of one’s career, but that’s the reality of business. For my part, I’ve pledged to help as many of my fallen comrades via whatever advice, connections or campaigning I can muster. Some are back up on their feet. Others are still trying. But the ones that concern me the most are the ones that simply move on to something else. The “brain drain” that’s happening right now in the ad industry is going to be felt for a good long time after this whole bullshit economy sails into warmer waters.

But after seeing this trailer, it makes you wonder if “something else” was what you were meant to be doing all along. I’m very interested in seeing where this goes…