2010 Kansas City ADDY Awards: A Space ADDYSY

Let’s face it: 2009 was a pretty tough year for the Kansas City advertising community. Yet amidst all the turmoil this current economic recession has brought, last night proved to me that our local creative spirit is still as strong as it ever has been. And although overall entry numbers were down this year, the Kansas City ADDY Awards are still able to claim the title of being the single largest local advertising awards competition in the United States. In contrast to the crappy weather outside, the inside of the main ballroom of the Marriott Muehlbach Tower was transformed into mission control for two hours, launching winner after winner into the intense spotlight of peer recognition.

KC’s “big three” — Bernstein-Rein (my shop), Barkley and VML — certainly took home their fair share of gold ADDYs but I was struck by the top-notch work coming out of the smaller shops in town, most notably Sullivan Higdon & Sink, Willoughby Design, j-n-a advertising, Callahan Creek and C3. Meanwhile, the Kansas City production community’s world-class capabilities that make so many of us look so good had a great chance to shine. If it weren’t for the folks like T2, Wheeler Audio, rw/2, Ron Berg, Alistair Tutton, Austin Walsh, Bazillion, Propaganda 3 and so many others, many big ideas would remain just that — ideas.

Taking home this year’s top honors of Best Of Show was Bernstein-Rein’s print work for Hostess CupCakes titled “Filling 90 years with fun,” proving that a smart idea cleanly and clearly executed can still speak volumes. Meanwhile, Best of Broadcast honors went to Sullivan Higdon & Sink for their L’Desh Fresh video for Water.org, Willoughby Design claimed Best of Design for their work on New Leaf Paper, Best of Interactive went to T2 for their new digital home, Best of Print went home with Barkley for Jazzoo, Bernstein-Rein was awarded our very first Best of Public Service for our Salvation Army “Good Work” campaign, and recent KU grad Amy Rottinghaus snagged Best of Student ADDY for her Genesis School design work.

For a little taste of the show — at least how it looked from the Bernstein-Rein table — be sure to check out the slide show below. For a full accounting of all the ADDY gold winners, you can see the full list after that.

Congratulations to all the entrants and winners. Well deserved! Now…get back to work for 2011!

Student ADDY Competition

• Jared Brustad, Johnson County Community College, Saul Bass Poster
• Jeremy Kramer, Johnson County Community College, Rodchenko ‘Exclaim’ Exhibit Poster
• David Matheny, Avila University, Movie Title Sequence
• David Matheny, Avila University, DVD Packaging
• Amy Rottinghaus, University of Kansas, Genesis School
• Kevin Rudolph, Johnson County Community College, Certainties in Life, A Print Magazine Series
• Joe Wheeler, Johnson County Community College, Browns Budget Brewery

Advertising for the Arts & Sciences

• Muller Bressler Brown, Kansas International Film Festival (KIFF) – Campaign for Kansas International Film Festival

Advertising Industry Self-Promotion

• Bazillion Pictures, Sprint Center ‘Capture’ for Bazillion Pictures
• Bernstein-Rein, BR Stache The Halls for Bernstein-Rein
• Bernstein-Rein, Interactivism for Bernstein-Rein
• Blacktop Creative, Blacktop Creative Website
• Movilis Media, MADDY Show Open for AAF – Kansas City
• rw/2, Horse Head for the Wade Brothers
• rw/2, Room 107 Motion for the Wade Brothers
• T2, T2 Halloween Massacre for T2
• T2, T2 Motion Design Reel for T2
• T2, T2 Website for T2
• Vedros Motion/Vedros & Associates, 2009 Cinematography Reel for Michael Stine/VEMO
• Wheeler Audio, Break A Leg for T2/Wheeler Audio

Collateral Material

• Barkley, Jazzoo Poster for the Kansas City Zoo
• Tad Carpenter, Nanny Match for Nanny Match
• Tad Carpenter, Wedding Invite for Tad & Jessica Carpenter
• Tad Carpenter, Yummo for Yummo Yogurt and Smoothies
• Willoughby Design, The Red Rubber Ball at Work for Kevin Carroll, Catalyst
• Willoughby Deisgn, What’s Your Red Rubber Ball for Kevin Carroll, Catalyst

Consumer or Trade Publication

• Bernstein-Rein, Hostess Cupcakes – 90 Years for Hostess

Direct Marketing

• C3 – Creative Consumer Concepts, SONIC Science Sliders 2 for SONIC, America’s Drive-In

Elements of Advertising

• Barkley, Expiration Date Book for Barkley
• Barkley, Jazzoo Logo – Lion for the Kansas City Zoo
• Bazillion Pictures, A Little Horse for the Wade Brothers
• Bazillion Pictures, Fly 53 House of 53
• Bazillion Pictures, MADD ‘Broken Teens’ :30 PSA for Mothers Against Drunk Driving
• Bernstein-Rein, Julian Logo for Julian Restaurant
• Bernstein-Rein, National Hurricane Museum Logo for National Hurricane Museum & Science Center
• j-n-a advertising, Exactly How It Used to Be for Kansas Travel & Tourism
• Ron Berg Photography, Birdies Single for Birdies
• Ron Berg Photography, Holiday Angel for Ron Berg Photography
• Ron Berg Photography, The Roasterie for The Roasterie
• rw/2, Bicycle Magazine for Bicycle Magazine
• rw/2, Fly 53 House of 53 Motion for FLY 53
• rw/2, Fly 53 House of 53 for FLY 53
• rw/2, Freshstep for Freshstep
• rw/2, MADD Print for MADD
• rw/2, WAD Magazine Series 1 for WAD Magazine 10th Anniversary
• rw/2, WAD Magazine Series 2 for WAD Magazine 10th Anniversary
• rw/2, Wyclef Jean for Western Union
• T2, Ameritrade Holiday Greeting Card, TD Ameritrade
• T2, Children’s Hospital of Illinois Campaign for Children’s Hospital of Illinois
• Willoughby Design, EK Success Brands Identity System for EK Success Brands

Interactive Media

• Barkley, Low Dough Variety Show for Sonic Drive-In
• Bernstein-Ren, Bayer-Fetch for Bayer Animal Health
• Bernstein-Rein, McDonald’s Beats for McDonald’s (2 awards)
• Bernstein-Rein, McDonald’s Pop Art for McDonald’s (2 awards)
• Bernstein-Rein, McDonald’s Spin Art for McDonald’s (2 awards)
• Bernstein-Rein, Salvation Army- Good Work for Salvation Army
• Greetings Comrade, Boobspeak for Disney Publishing Group/Brent Crawford – Author
• MMG Worldwide, Barbados Tourism – Long Live Life Website for Barbados Tourism Authority
• VML, CentryLink Moblitizer for CentryLink
• VML, ESPYS Website for ESPN
• VML, Kansas City Art Institute for Kansas City Art Institute
• VML, LG ‘Big In’ Website for LG
• VML, LG Fame US Website for LG
• VML, Nature’s Pride Site for Hostess Brands
• VML, Office Depot Racing for Office Depot
• VML, Wonder Sandwich Builder for Hostess Brands

Local Only

• i-Phone Apps Propaganda3, Swine Flute for Propaganda3
• One Giant Leap j-n-a advertising, March Angriness for Kansas Lottery

Mixed/Multiple Media

• Bernstein-Rein, Julian Branding Campaign for Julian Restaurant

Non-Traditional Advertising

• Bernstein-Rein, McDonald’s – Filet-O-Fish Polybag for McDonald’s Heart of America Co-op
• Bernstein-Rein, Middlebrow for Middlebrow Comics

Out-Of-Home

• Barkley, Library Trucks Campaign for Johnson County Library

Public Service

• Barkley, Jazzoo Campaign for the Kansas City Zoo
• Bernstein-Rein, Salvation Army- Good Work for Salvation Army
• Sullivan Higdon & Sink, Water.org — L’Desh Fresh Campaign for Water.org
• Sullivan Higdon & Sink, Water.org — L’Desh Fresh Online Video for Water.org

Radio

• Barkley, On The Go Guy for Sonic Drive-In
• Bernstein-Rein, McDonald’s – $1 Breakfast Campaign for McDonald’s Heart of America Co-op
• Bernstein-Rein, McDonald’s – Movie Jail for McDonald’s Heart of America Co-op
• Nicholson Kovac, Mustang Max: Dinner for FMC

Sales Promotion

• Barkley, Apple Slices Packaging for Sonic Drive-In
• Barkley, Fresh Air for Dynamic Earth
• Willoughby Design, New Leaf Premium Business Paper Products for New Leaf Paper

Television

• Barkley, Cheap Date for Sonic Drive-In
• Barkley, Chew Sip Chew for Sonic Drive-In
• Barkley, Coffee Treat for Sonic Drive-In
• Barkley, Cute Cute for Sonic Drive-In
• Barkley, Go Long for Sonic Drive-In
• Barkley, Music Video for Big O Tires
• Barkley, Sonic 2 Guys TV Campaign for Sonic Drive-In
• Barkley, You’ll Find It for Sonic Drive-In
• Reign, Tenniset.com “Tennis Addict” TV Campaign for Tennisset.com
• Reign, Tennisset.com “School” :30 TV Spot for Tennisset.com
• Reign, Tennisset.com ‘Intervention’ :60 TV Spot for Tennisset.com
• Sullivan Higdon & Sink, Midwest Dairy — ChocoNoGo 10s Video for Midwest Dairy Association
• Sullivan Higdon & Sink, Shatto Milk — ‘More High Quality’ TV Spot for Shatto Milk

Best of Student ADDY Amy Rottinghaus, University of Kansas, “Genesis School”
Best of Broadcast Sullivan Higdon & Sink, L’Desh Fresh Online Video for Water.org
Best of Design Willoughby Design, New Leaf Premium Business Paper Products for New Leaf Paper
Best of Interactive T2, T2 Website for T2
Best of Print Barkley, Jazzoo Poster for the Kansas City Zoo
Best of Public Service Bernstein-Rein, Campaign for the Salvation Army
Best of Show Bernstein-Rein, Hostess Cupcakes – 90 Years for Hostess

2009 AAF – Kansas City Member of the Year Dan Barker, C3
2009 ad2 Member of the Year Kyle Rohde, ER Marketing
2009 Art+Copy Club Member of the Year Amy Young, Muller Bressler Brown
2009 Advertising Professional of the Year Matt Anthony, VML

[For a full winner's list, visit http://www.aafkc.com/addy/#/Winners.]