I get questions all the time via email, Facebook, Twitter, etc. about the random and not-so-random happenings in the digital advertising/marketing space. Today’s question comes from the very talented Kansas City-based musician Joe Athon. It all started, innocently enough, with a Facebook wall posting…

The article Joe’s referencing can be read here.

Naturally, I couldn’t resist the temptation to bust out a reference to one of my favorite exchanges from the 1980 comedy classic Airplane!. And if you want to get a closer look at the Facebook page I referenced, you can make with the clicky here.

I’m definitely not making fun of Joe here. To be honest, navigating the wealth of options that Facebook provides in terms of promotional opportunities can be a bit daunting. In the end, however, it should come down to a comparison of the feature set between whatever setup you’re considering. Admittedly, that usually comes through a bit of trial and error…or asking an Interactivist!