Book Review: Ogilvy on Advertising
I know what you’re saying. “Ogilvy on Advertising? Really? Isn’t that a little…I don’t know…OLD SCHOOL?” Yeah, sure it is. But that doesn’t mean that there isn’t something to be learned here. In his time, David Ogilvy was ahead of it. You couldĀ say that his thoughts on direct response advertising (check out this video [...]