So yesterday I posted two solid (and brief) videos of Chuck Porter of CP+B fame talking about “How to Build an Agency from Scratch.” Today I’m moving on to his former partner in crime, Alex Bogusky. As the decade-long darling and devil of the American ad scene, Bogusky is the embodiment of the modern “man man,” a characterization I’m sure he’d roundly reject. Regardless, his insight and approach to this crazy biz is something that will be studied for years to come.

Something also tells me that while he’s moved on from advertising (for now), I don’t think we’ve heard the last from him. Let’s just hope he doesn’t turn into Donnie Deutsch 2.0.

For this vid, settle in. Though clocking in at around an hour, it’s well worth the time.