The brainchild of SiliconPrairieNews.com founders Jeff Slobotski and Dusty Davidson, Big Omaha was created to bring together entrepreneurs, innovators and creatives and inspire them to “follow their passions, build the businesses they love and strengthen their creative communities.” The inaugural event was held last year in 2009 and proved to be a wildly successful happening. [...]

In today’s edition, we have a guest contributor: Paul Jarrett. As the programs chair for the Lincoln AAF and as a marketing manager at Nebraska Book Company, Paul is very active in exploring and experimenting with social media applications for marketing and promotional purposes. [Disclosure: the Nebraska Book Company is one of my current clients.] [...]

I know what you’re saying. “Ogilvy on Advertising? Really? Isn’t that a little…I don’t know…OLD SCHOOL?” Yeah, sure it is. But that doesn’t mean that there isn’t something to be learned here. In his time, David Ogilvy was ahead of it. You could  say that his thoughts on direct response advertising (check out this video [...]

Drinking from the fire hose. That’s perhaps the best way to describe yesterday’s Free State Social in Lawrence, Kansas. Though the first year of this unique local event — a single-day conference/forum for social media enthusiasts and practitioners — I was thoroughly impressed by the caliber of speakers, the quality of the content presented and [...]

I have to tell you, I’m lucky to work with some wickedly talented people. I’ve often said to my creative colleagues that no one hands out awards for the best creative brief or powerpoint deck on messaging strategy or emerging media point of view. Ultimately, the real fruits of my labor is THE WORK. For [...]