A few weeks ago I had a wonderful opportunity for a short vacation — a roadtrip. The back story is that a good friend of mine that has lived in Chicago for the last 8 years had made the decision to move to Burlington, Vermont. (For the record, yes, a gal is also involved in [...]

I get questions all the time via email, Facebook, Twitter, etc. about the random and not-so-random happenings in the digital advertising/marketing space. Today’s question comes from the very talented Kansas City-based musician Joe Athon. It all started, innocently enough, with a Facebook wall posting… The article Joe’s referencing can be read here. Naturally, I couldn’t [...]

First off, that’s the longest title I’ve ever written for a blog post in my life. But then again, this is no typical blog post. It’s a blog post for a freakin’ RAZER DEATHADDER PRECISION OPTICAL GAMING MOUSE, people! Truth be told, I have no clue why that matters. Or perhaps more accurately stated, I [...]

Today’s as good a day as any to start a new series here at Patchchord that I’m going to call “Ask An Interactivist.” I get questions all the time via email, Facebook, Twitter, etc. about the random and not-so-random happenings in the digital advertising/marketing space. Today’s question (below) comes from a KC colleague of mine. [...]

My friend Og directed me to this great post on Best Buy CMO Barry Judge’s blog. The concept of the new Best Buy Twelpforce is as simple as simple can be: crowdsourcing consumer help via Twitter. While it is social media, it’s not so much about supplanting traditional advertising — they still need mass broadcast to [...]