In today’s edition, we have a guest contributor: Paul Jarrett. As the programs chair for the Lincoln AAF and as a marketing manager at Nebraska Book Company, Paul is very active in exploring and experimenting with social media applications for marketing and promotional purposes. [Disclosure: the Nebraska Book Company is one of my current clients.] [...]

Drinking from the fire hose. That’s perhaps the best way to describe yesterday’s Free State Social in Lawrence, Kansas. Though the first year of this unique local event — a single-day conference/forum for social media enthusiasts and practitioners — I was thoroughly impressed by the caliber of speakers, the quality of the content presented and [...]

A few weeks ago I had a wonderful opportunity for a short vacation — a roadtrip. The back story is that a good friend of mine that has lived in Chicago for the last 8 years had made the decision to move to Burlington, Vermont. (For the record, yes, a gal is also involved in [...]

I get questions all the time via email, Facebook, Twitter, etc. about the random and not-so-random happenings in the digital advertising/marketing space. Today’s question comes from the very talented Kansas City-based musician Joe Athon. It all started, innocently enough, with a Facebook wall posting… The article Joe’s referencing can be read here. Naturally, I couldn’t [...]

I get questions all the time via email, Facebook, Twitter, etc. about the random and not-so-random happenings in the digital advertising/marketing space. Today’s question comes from a Des Moines-based web developer/UX designer and good personal friend of mine. (Note: It’s been redacted, naturally, to protect the identity of the questioner as well as remove mention [...]