Today’s as good a day as any to start a new series here at Patchchord that I’m going to call “Ask An Interactivist.” I get questions all the time via email, Facebook, Twitter, etc. about the random and not-so-random happenings in the digital advertising/marketing space. Today’s question (below) comes from a KC colleague of mine. (Note: It’s been heavily redacted, naturally, to protect the identity of the questioner as well as remove mention of specific brands.)
So, I had heard about Chat Roulette, but loved the video you showed on your fb, John. How long do you think it’ll be before advertisers get on there? Maybe we should suggest this for one of our up-and-coming brands? … It might also be an interesting way to gather some qualitative data from a very mass audience.
Thanks for the question. For those that haven’t seen the video on my Facebook page, take a gander at the embed below. For those of you scratching your head and asking “what the hell is Chatroulette?” here’s the ever-evolving Wikipedia definition.
My answer? Brands are starting to get into Chatroulette.com already, eager to be seen with the digital darling of the moment (or digital dude of the moment doing what digital dudes do online in chatrooms…um…yeah). For a great article on the first brand on this particular moon, check out this post from ContagiousMagazine.com regarding FCUK’s recent Chatroulette efforts, where “on March 1st, the chain announced the launch of a competition asking men to use the service in order to set up an actual, real life date with an actual, real life girl.” An interesting idea and perhaps a damn tall order. The first to do so and be able to prove it would win a £250 FCUK voucher. Per the article, “all they need do is post the results of their conversation on the French Connection blog, get it past the fact-checkers, and the voucher is theirs.”
The issue, in my opinion, is finding a brand willing to not only associate themselves with such a controversial platform where pervs and pretty girls are only a single button click away from each other but also finding an association where it’s the right fit for the brand. I’m not quite to the point where I think I could see myself pitching a client on this anytime soon. There is viral potential here…just don’t know if it’d be a good association. And given the rapid fire, ADD nature of the experience, I don’t think we’d ever be able to hold anyone’s attention long enough for research purposes unless we adopt the practices suggested in the video above.
Closing point: I wonder how long it will take before we see the King on Chatroulette. (Not this one…I’m talking about this one.) That might be, as I see it, the PERFECT use of the pervasive, plastic-grinned brand proxy and this emerging platform…and the only brand that could get away with it right now.
Let’s face it: 2009 was a pretty tough year for the Kansas City advertising community. Yet amidst all the turmoil this current economic recession has brought, last night proved to me that our local creative spirit is still as strong as it ever has been. And although overall entry numbers were down this year, the Kansas City ADDY Awards are still able to claim the title of being the single largest local advertising awards competition in the United States. In contrast to the crappy weather outside, the inside of the main ballroom of the Marriott Muehlbach Tower was transformed into mission control for two hours, launching winner after winner into the intense spotlight of peer recognition.
Taking home this year’s top honors of Best Of Show was Bernstein-Rein’s print work for Hostess CupCakes titled “Filling 90 years with fun,” proving that a smart idea cleanly and clearly executed can still speak volumes. Meanwhile, Best of Broadcast honors went to Sullivan Higdon & Sink for their L’Desh Fresh video for Water.org, Willoughby Design claimed Best of Design for their work on New Leaf Paper, Best of Interactive went to T2 for their new digital home, Best of Print went home with Barkley for Jazzoo, Bernstein-Rein was awarded our very first Best of Public Service for our Salvation Army “Good Work” campaign, and recent KU grad Amy Rottinghaus snagged Best of Student ADDY for her Genesis School design work.
For a little taste of the show — at least how it looked from the Bernstein-Rein table — be sure to check out the slide show below. For a full accounting of all the ADDY gold winners, you can see the full list after that.
Congratulations to all the entrants and winners. Well deserved! Now…get back to work for 2011!
Student ADDY Competition
Jared Brustad, Johnson County Community College, Saul Bass Poster
Jeremy Kramer, Johnson County Community College, Rodchenko ‘Exclaim’ Exhibit Poster
David Matheny, Avila University, Movie Title Sequence
David Matheny, Avila University, DVD Packaging
Amy Rottinghaus, University of Kansas, Genesis School
Kevin Rudolph, Johnson County Community College, Certainties in Life, A Print Magazine Series
Joe Wheeler, Johnson County Community College, Browns Budget Brewery
Advertising for the Arts & Sciences
Muller Bressler Brown, Kansas International Film Festival (KIFF) – Campaign for Kansas International Film Festival
Advertising Industry Self-Promotion
Bazillion Pictures, Sprint Center ‘Capture’ for Bazillion Pictures
Bernstein-Rein, BR Stache The Halls for Bernstein-Rein
Bernstein-Rein, Interactivism for Bernstein-Rein
Blacktop Creative, Blacktop Creative Website
Movilis Media, MADDY Show Open for AAF – Kansas City
rw/2, Horse Head for the Wade Brothers
rw/2, Room 107 Motion for the Wade Brothers
T2, T2 Halloween Massacre for T2
T2, T2 Motion Design Reel for T2
T2, T2 Website for T2
Vedros Motion/Vedros & Associates, 2009 Cinematography Reel for Michael Stine/VEMO
Wheeler Audio, Break A Leg for T2/Wheeler Audio
Collateral Material
Barkley, Jazzoo Poster for the Kansas City Zoo
Tad Carpenter, Nanny Match for Nanny Match
Tad Carpenter, Wedding Invite for Tad & Jessica Carpenter
Tad Carpenter, Yummo for Yummo Yogurt and Smoothies
Willoughby Design, The Red Rubber Ball at Work for Kevin Carroll, Catalyst
Willoughby Deisgn, What’s Your Red Rubber Ball for Kevin Carroll, Catalyst
Consumer or Trade Publication
Bernstein-Rein, Hostess Cupcakes – 90 Years for Hostess
Direct Marketing
C3 – Creative Consumer Concepts, SONIC Science Sliders 2 for SONIC, America’s Drive-In
Elements of Advertising
Barkley, Expiration Date Book for Barkley
Barkley, Jazzoo Logo – Lion for the Kansas City Zoo
Bazillion Pictures, A Little Horse for the Wade Brothers
Bazillion Pictures, Fly 53 House of 53
Bazillion Pictures, MADD ‘Broken Teens’ :30 PSA for Mothers Against Drunk Driving
Bernstein-Rein, Julian Logo for Julian Restaurant
Bernstein-Rein, National Hurricane Museum Logo for National Hurricane Museum & Science Center
j-n-a advertising, Exactly How It Used to Be for Kansas Travel & Tourism
Ron Berg Photography, Birdies Single for Birdies
Ron Berg Photography, Holiday Angel for Ron Berg Photography
Ron Berg Photography, The Roasterie for The Roasterie
rw/2, Bicycle Magazine for Bicycle Magazine
rw/2, Fly 53 House of 53 Motion for FLY 53
rw/2, Fly 53 House of 53 for FLY 53
rw/2, Freshstep for Freshstep
rw/2, MADD Print for MADD
rw/2, WAD Magazine Series 1 for WAD Magazine 10th Anniversary
rw/2, WAD Magazine Series 2 for WAD Magazine 10th Anniversary
Sullivan Higdon & Sink, Water.org — L’Desh Fresh Online Video for Water.org
Radio
Barkley, On The Go Guy for Sonic Drive-In
Bernstein-Rein, McDonald’s – $1 Breakfast Campaign for McDonald’s Heart of America Co-op
Bernstein-Rein, McDonald’s – Movie Jail for McDonald’s Heart of America Co-op
Nicholson Kovac, Mustang Max: Dinner for FMC
Sales Promotion
Barkley, Apple Slices Packaging for Sonic Drive-In
Barkley, Fresh Air for Dynamic Earth
Willoughby Design, New Leaf Premium Business Paper Products for New Leaf Paper
Television
Barkley, Cheap Date for Sonic Drive-In
Barkley, Chew Sip Chew for Sonic Drive-In
Barkley, Coffee Treat for Sonic Drive-In
Barkley, Cute Cute for Sonic Drive-In
Barkley, Go Long for Sonic Drive-In
Barkley, Music Video for Big O Tires
Barkley, Sonic 2 Guys TV Campaign for Sonic Drive-In
Barkley, You’ll Find It for Sonic Drive-In
Reign, Tenniset.com “Tennis Addict” TV Campaign for Tennisset.com
Reign, Tennisset.com “School” :30 TV Spot for Tennisset.com
Reign, Tennisset.com ‘Intervention’ :60 TV Spot for Tennisset.com
Sullivan Higdon & Sink, Midwest Dairy — ChocoNoGo 10s Video for Midwest Dairy Association
Sullivan Higdon & Sink, Shatto Milk — ‘More High Quality’ TV Spot for Shatto Milk
Best of Student ADDY Amy Rottinghaus, University of Kansas, “Genesis School” Best of Broadcast Sullivan Higdon & Sink, L’Desh Fresh Online Video for Water.org Best of Design Willoughby Design, New Leaf Premium Business Paper Products for New Leaf Paper Best of Interactive T2, T2 Website for T2 Best of Print Barkley, Jazzoo Poster for the Kansas City Zoo Best of Public Service Bernstein-Rein, Campaign for the Salvation Army Best of Show Bernstein-Rein, Hostess Cupcakes – 90 Years for Hostess
2009 AAF – Kansas City Member of the Year Dan Barker, C3 2009 ad2 Member of the Year Kyle Rohde, ER Marketing 2009 Art+Copy Club Member of the Year Amy Young, Muller Bressler Brown 2009 Advertising Professional of the Year Matt Anthony, VML
- iPod touch in Education: A cool site that pulls together a myriad of resources for using the iPod Touch in educational settings. (Link credit: @sidneyeve)
- OMG: brains can’t handle all our Facebook friends – Times Online: Via Mashable, here's an article regarding cognitive limits within social media. The big surprise? We're not *really* friends with all the people we're friends with in Facebook. If you find that shocking, you probably think that friending all your old high school flames is a great way to "stay in touch."
This past summer, one of the first things I did to my new 2009 Honda Fit was to add an aftermarket no-drill trailer hitch. I had no delusions of being able to tow a bass boat or anything…I just wanted to be able to throw on a Thule bike rack. Thanks to the good folks at etrailer.com, I found this nice little Draw-Tite number. A short, week-long wait later, the trailer was delivered straight to my casa. After an hour and a half on a beautiful Saturday afternoon, it was all installed and ready to roll. Apart from a little filing to widen the frame holes that would accommodate the mounting bolts, it was a pretty easy deal.
So why blog about this now 9 months later? Someone must have Googled “2009 Honda Fit Hitch Install” and found my Flickr photoset. I thought I’d leave another little bit of Google bait for anyone else looking for similar info. Enjoy!
Assorted nonsense and marginally relevant shenanigans via my personal delicious.com bookmarks.
- Debate swirls around ICANN plan to fast-track new top-level domains: I understand the debate, but I’m more interested in eventual adoption. It seems that .com, .org and .edu automatically communicate a certain level of trust while .net signals that you’re leaving the main drag and heading down an alley. But a URL of http://nike.running looks pretty slick…
Welcome to the online home of John Kreicbergs. Chicago-born but Kansas City-raised, he’s a husband, dad, digital strategist at Bernstein-Rein and semi-professional music snob … in that order. [More...]
@adamkmiec True, but even Facebook has to dance to the tune the consumers call...even when that song sucks. 3 hrs ago
@jowyang Better question: who really owns a brand? As marketers, we're taught to believe that brands always belong to the consumer, no? in reply to jowyang3 hrs ago
@KyleRohde Think positive, friend. Making this country a better place is not a spectator sport. You and I have skins in this game. in reply to KyleRohde11 hrs ago
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